Yu unveils campaign featuring brand ambassador Hardik Pandya – The Financial Express

The Financial Express
Yu has released a series of new commercials featuring brand ambassador Hardik Pandya. The campaign has invited consumers to #CheerWithYu’s offerings and furthers the idea of #AbNoCompromise. As per the company, it is part of the brand’s rise and conquer campaign, which celebrates the energy of the World Cup and festive season this year.
The campaign is conceptualised, directed and produced in collaboration with NINE 1 Films, will be seen across entertainment and sports channels on Hotstar digital and connected TV.
Talking about the campaign, Bharat Bhalla and Varun Kapur, founders, Yu, said, “Carrying forward the spirit of the ICC World Cup and the festive season, we are excited to launch our new commercials with Hardik. They capture the modern approach of the brand together with Hardik’s cheerful personality perfectly. We are ready to rise and conquer with Yu and its culinary revolution.”
In addition to the TVCs, Yu-branded SpiceJet planes will be cheering for Hardik Pandya and Team India during the World Cup along with the cabin crew wearing Yu-branded Hardik jerseys.
Moreover, the Spicejet fleet will also feature Yu branded cabin bulkheads and skyline panels. Yu has also planned gamification-based activations across Q-com platforms along with the launch of a limited-edition Hardik Pandya World Cup Gift Boxes on SpiceJet and Blinkit.
“It was a pleasure working on the new commercials with Yu, where we showcase the best of chef-crafted instant food options from the brand. From pastas to noodles to halwas and more, Yu’s zero-preservative instant foods are a great choice when you’re watching an exciting match, hosting a celebration at home or simply feel like snacking on something healthy,” Hardik Pandya added.
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