Bayern Munich crack open Prime Hydration sponsorship – SportsPro – SportsPro Media

Bayern Munich
German soccer champions Bayern Munich have become the latest team to partner with Prime, the sports drinks brand founded by social media influencers JJ ‘KSI’ Olatunji and Logan Paul.
Founded in 2022, Prime has quickly expanded its sponsorship portfolio, with Barcelona, Arsenal and the Ultimate Fighting Championship (UFC) all striking deals with the brand.
“This partnership with a young, dynamic brand confirms our global growth and aims to reach a new audience for FC Bayern,” said Andreas Jung, Bayern Munich executive board member.
Prime will make its debut at the Allianz Arena when Bayern play RB Leipzig in the Supercup on 12th August.
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