Royal Enfield appoints AW Rostamani Group as official distributor for UAE – The Financial Express

The Financial Express
Royal Enfield has further strengthened its presence in the Middle East and Africa region with the appointment of AW Rostamani Group as its official distribution partner for the UAE region.
As part of the alliance, AW Rostamani Group has inaugurated its first Royal Enfield store at Umm Suqeim St. Dubai. 
Yadvinder Singh Guleria, CCO of Royal Enfield, said, “We have been focused on growing the middleweight motorcycle segment in the middle eastern markets for almost a decade now. In a bid to extend the Royal Enfield pure motorcycling experience to the riding community in UAE, we are excited about our strategic partnership with AW Rostamani who bring a wealth of experience and a strong presence in the market. With this new alliance, customers in the UAE can look forward to easier access to our wide portfolio of exciting motorcycles.”
The newly inaugurated store will have Royal Enfield motorcycles including the Super Meteor 650, Hunter 350, Scram 411, Classic, Meteor, Interceptor, Continental GT, and the Himalayan. The store will also have a complete range of Royal Enfield apparel and accessories. A dedicated service centre has also been set up for Royal Enfield customers in Al Quoz for aftersales service experience. To cater to the evolving demands of the riding community in the region, the company plans to set up additional branches in Sharjah and Abu Dhabi in the coming months.
Michel Ayat, CEO, AW Rostamani, said: “We were pleased to forge a partnership with Royal Enfield, a venerable motorcycle manufacturer with an illustrious legacy. The demand for bikes in the UAE is on a steady rise, and we remain steadfast in our belief that this alliance profoundly caters to and elevates the aspirations of the burgeoning community of motorcycle enthusiasts nationwide.”
The company says demand for Royal Enfield motorcycles across the UAE region continues to rise as the brand establishes itself as global leader in the midsize motorcycle sector (250cc-750cc), exponential growth in international markets has seen production increase to 832,179 motorcycles in FY 2023 and registered motorcycle sales at 834,895 units (standalone), up by 38.4% from 602,268 (standalone) in FY 22.
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